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Please note that Goodbaker is not currently making or selling mix. This site remains online as a public service. Feel free to join our mailing list to be notified in the future when we begin production again.



We're been busy. Check our rave reviews.

May 10, 2007

The excellent web site just wrote a lovely article about us:

Baking Mixes that have us all stirred up!
"We tested a few of the baking mixes from “Goodbaker Gourmet”. Finally, a mix that has ingredients that are even better than most homemade baked goods! These mixes are actually healthy & taste wonderful. Made with unrefined grains (100% wholegrain) & sweetners & 100% organic. They mix up in a minute, only needing a bit of oil & water... We highly reccomend these mixes. They have earned a place in our Baking/Mixes section (under the Ingredients heading). This is the way all products should be made."

February 24, 2007

Organic Note likes Goodbaker: "If you live on the other side of the pond or are reluctant to pay out so much Sterling for baked goods, try GoodBaker organic cake mix for an easy, do-it-yourself option." Visit Oragnic Note

January 11, 2007

Girlawhirl™ likes Goodbaker: "with a box of magic multigrain muffin mix from goodbaker she can whip up a batch of healthy muffins that she can store in her freezer and grab as she runs out the door in the morning". Visit Girlawhirl to read the entire review.


July 2006

The Vegetarian Resource Group likes Goodbaker:

VEGAN GOODIES -- Goodbaker Vegan Gourmet Baking Mixes
Are you haunted by visions of vegan brownies, but are intimidated by the prospect of baking them yourself? We may have found the solution for you! Goodbaker Vegan Gourmet Baking Mixes are the easiest way to get your fix short of bribing someone else to make them. Goodbaker offers brownie, cake, cookie, and muffin mixes, that include all of the ingredients you will need except for water and oil. The end result is impressive given how easy the preparation is. The brownies were cakey but moist and chocolaty, and the oatmeal spice cookies were surprisingly hard to resist! Also, these baking mixes would make a great project to do with children. With adult supervision, a child could easily make cookies, muffins, or even a cake.

June 22, 2006

As seen in the Boston Globe, Sidekick section, page 9. "The best chocolate chip cookie I've had lately has been from a vegan baking mix. The mix is by a company is called Goodbaker... "

May 2006

Our Oatmeal Spice Cookie Mix just received a 5-star "Top Pick" review at Check them out — it's a great dairy-free resource.

January 2006

As seen in Health Magazine:

Still, trans fat is not easy to eject from many products... Cake mixes and tub frostings pose a big challenge, too. But if you want a trans fat–free version now, you can check out the tasty vegan products at

November 2005

Goodbaker Offsets Carbon With Carbonfund
(CSRwire) Goodbaker, the vegan gourmet baking company, announced today they were going ‘Zero Carbon’ by offsetting the firm’s climate footprint via Carbonfund. Each month, Goodbaker calculates its carbon output, and offsets the equivalent via a donation to Carbonfund. Carbonfund in turn supports carbon-reducing projects globally. (click to read more)

October 2005

Goodbaker Magic Muffin Mix was featured in a photo spread in the Nov/Dec issue of Bridal Guide magazine!

October 2005

Zero Carbon Emissions
Did you know: Global warming is caused by carbon emissions from the burning of fossil fuels. Goodbaker donates to, a nonprofit that purchases "carbon offsets" and supports renewable energy projects (solar, wind, water, biomass, etc.). Through our conservation and donations, we cancel out the carbon created by our activities. We strive to always be "zero carbon".

September 2005

Goodbaker on the Road
We know you'd like to be able to pick up Goodbaker mix at your local store, and we're working hard to make this possible. Goodbaker exhibited to the national grocery industry in September at one of the largest trade shows in the country, Natural Products Expo East ( We made many new friends and hope to expand our retail distribution -- and make dessert shopping a little healthier and a lot more delicious for everyone. Wish us luck!

Gift Certificates.

Goodbaker's gift concierge service is ready to help. Just add gift certificates to your cart and we will email you the codes — instant gratification!

We will email you a unique coupon code that can be used at checkout. If your gift recipient uses less than the full amount for a purchase, we will issue a new coupon for the remaining balance. There is no shipping charge for gift certificate codes.

Also, we always offer Free gift service. When ordering mix to send as a gift, just choose "gift" during checkout. We'll include a personalized gift card and hide the prices when we ship your mix order.

The Somerville News:
Micro-lending spawns

June 2, 2004

by Ryan P. Ives

In the Brickbottom building at 1 Fitchburg St., Lee F. Busch, a 1988 Tufts University graduate, lives and works in an attractive artist’s loft. Busch, a graphic designer by trade, has recently launched his second business, Goodbaker,, an Internet start-up that sells prepared mixes of vegan baked goods to people across the country. (click to read article)

Issue 3: Dec, 2003

Herbivore: The Magazine of Vegetarian Culture

"If Martha Stewart suddenly morphed into a tree-hugging Earth Goddess, chances are she'd probably whip up a batch of Goodbaker Gourmet's Magic Multigrain Muffins. Not only are these vegan muffins sweet and wholesome like Martha, they're also low in fat, and cholesterol-free. They turn out moist and very yummy, and if you sprinkle a little cinnamon- sugar on top, they smell extra-wonderful. Trust me, they're easy to prepare, which is always a good thing. You just toss in a bit of aqua and your choice of either some applesauce, yogurt, buttermilk, bananas or grated carrots, and you're done!"
– Rachelle Nones

October 1, 2003

VegFamily: The Magazine for Vegan Family Living

"Wow! I was seriously impressed by this company and blown away by their heavenly products. I consider myself one of the lucky ones who have discovered these treats. All of Goodbaker's mixes are vegan, low in fat, and extremely quick and easy to prepare..."

click to read the complete review

March 24, 2003

Good Baking
As reviewed by VegNews,
April/May 2003 issue

"We have sampled many vegan baking mixes in search of standouts suitable for VegNews Picks. Few have prevailed. With the recent release of the Goodbaker line, a new standard has been set: these mixes are fantastic. Seriously. These may be the best dairy-free baking mixes on the market, and we bet you won't believe they came out of a bag. With varieties such as Classic Chocolate Chip Cookie, Double-Chocolate Chip Cookie, Fudge Brownie, Oatmeal Spice Cookie, Magic Muffin and Waffle, superb vegan and organic baked goods can be whipped up in just minutes. Goodbaker mixes are available exclusively online at"

February 21, 2003

Goodbaker serves up stealth health food

Lee Busch started Goodbaker, a Massachusetts-based producer of healthy gourmet baking mixes, because he's worried. "Americans are eating too much bad stuff and not enough good stuff" says Busch. "I want to help people eat better by offering them convenient, delicious and healthier versions of the treats they crave."

Developed with the assistance of nutritionists and a professional chef, Goodbaker baking mixes are made with organic whole-grain flours, unrefined sweeteners, and natural flavorings — even the baking powder used contains no aluminum in keeping with Goodbaker's philosophy of "everything good and nothing bad." But Goodbaker's cookies, brownies, and other treats are truly gourmet — you'll never miss the things that have been left out. Busch has spent years experimenting and finding wonderful organic substitutes for traditional ingredients in these recipes that taste great and are better for you.

And Goodbaker's treats are exceptionally easy to make. You only add water and oil, stir and bake — the hardest part is waiting for the oven to preheat. It's a great family activity for parents and children, because the one-bowl process means there's very little mess, and you can even lick the bowl because the batters contain no raw eggs.

Nutritionally, Goodbaker treats are all lower in fat and higher in fiber than conventional recipes, great for anyone concerned about cholesterol or unhealthy saturated fats in their diet, and those who would like to get more fiber and soy protein with its many health benefits. If you are lactose intolerant, or following a vegetarian or vegan diet, you're in luck with Goodbaker, as all mixes contain no dairy, no eggs, and no animal products of any kind.

Goobaker's line of baking mixes includes Classic Chocolate Chip Cookie, Double-Chocolate Chocolate Chip Cookie, Fudge Brownie, Oatmeal Spice Cookie, Magic Muffin, and Scrumptious Scone. Mixes range in price from $5.99 to $6.99, and each makes a generous batch of baked treats. Goodbaker mixes are available exclusively online at


February 7, 2003

Goodbaker design wins national recognition

Goodbaker, a Massachusetts-based producer of healthy baking mixes, has been recognized as having one of the best new product logos of the year by American Corporate Identity, a leading annual review of American business design. The logo will be featured in the forthcoming American Corporate Identity, to be published by HBI/HarperCollins in October 2003.

The design's casual simplicity reflects the ideas behind Goodbaker: healthy treats, made with pure, organic ingredients, that are convenient and easy to prepare. The product line and logo were developed by Goodbaker founder Lee Busch, who describes himself as having "a huge sweet tooth."

After a bout with food poisoning left him unable to handle dairy products, Busch, a graphic designer, had to start baking without conventional ingredients. "I was a serious milk-and-cookie guy — there was always a cookie jar next to my computer. But I found it impossible to live without all the great desserts I was accustomed to eating, so I began a crusade of research, self-education and experimentation to reproduce the things I loved in a form I could enjoy again."

Busch spent years experimenting and finding wonderful organic substitutes for traditional ingredients in these recipes that taste great and are better for you. The result is Goodbaker, a complete line of healthy gourmet baking mixes that are high in fiber, low in cholesterol, made without dairy or animal products, and which taste great — you'll never miss the things left out.

Goobaker's line of baking mixes includes Classic Chocolate Chip Cookie, Double-Chocolate Chocolate Chip Cookie, Fudge Brownie, Oatmeal Spice Cookie, Magic Muffin, and Scrumptious Scone. Mixes range in price from $5.99 to $6.99, and each makes a generous batch of baked treats. Goodbaker mixes are available exclusively online at




  • whole ingredients
  • easy preparation
  • wholesome & delicious



  • rich, dark & fudgy
  • whole ingredients
  • low fat, great flavor



  • packed with flavor
  • whole ingredients
  • super easy to bake

Cake & Frosting


  • rich gourmet chocolate
  • whole ingredients
  • moist & delicious

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